نوع مقاله : مقاله پژوهشی
نویسندگان
1 اردبیل شهرک نیستان کوچه نیستان چهار پلاک 480
2 دانشگاه آزاد اسلامی واحد اردبیل
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The present study aims to analyze the structural equation model of Ardabil city capabilities with a creative city branding approach. Creative city branding is currently known as a strategic approach to improving the cultural, social, and economic status of cities. This study is applied in terms of its purpose and descriptive-correlational in nature. The statistical population consisted of 352 activists and experts in the fields of handicrafts, design, film, food, literature, media, and music, who were selected by census method. Data were collected using a researcher-made questionnaire, and the face and content validity of the instrument was confirmed by experts, and its reliability was measured with the desired Cronbach's alpha coefficient. Data analysis was performed with SPSS and LISREL software. The results showed that urban capabilities have a direct and significant effect on creative city branding, and urban creative capacities play a mediating role in this relationship. Also, the highest factor load is related to the handicraft sector, and the food, music, and design sectors also play a significant role in shaping Ardabil's creative brand. Based on the findings, strengthening creative infrastructure, coherent policymaking, and networking of cultural activists can enhance Ardabil's position in the UNESCO Creative Cities Network and pave the way for sustainable cultural and economic growth at the urban level.
کلیدواژهها [English]
)