نوع مقاله : مقاله پژوهشی
نویسندگان
1 مدیریت، دانشکده مدیریت، استادیار،واحد زاهدان،دانشگاه آزاد اسلامی،زاهدان،ایران
2 مدیریت، دانشکده مدیریت، آزاد زاهدان، ایران
3 مدیریت، دانشکده مدیریت، زاهدان، ایران
4 مرکز پژوهشی تمدن اسلامی، قم، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this research is to identify and rank the factors affecting the development of new products in small and medium businesses in Sistan and Baluchistan province. In terms of its purpose, this research is considered part of applied research, and a descriptive survey method was used in conducting it, and considering that this research is conducted at a specific point in time, it is considered part of cross-sectional survey research. In order to collect information, library and field studies have been used, and a preference questionnaire has been used in the field method. The statistical population of this research is the senior managers and experts in the field of marketing and research and development in small and medium companies of Sistan and Baluchistan province, 35 people were selected as a statistical sample. In order to analyze the data, descriptive statistics such as frequency percentages and graphs are used, and Analytical Hierarchy Test (AHP) has been used to prioritize the indicators. Expert Choice software was used to perform the above test. The findings of the research showed that technological, commercial, marketing and managerial factors have an impact on the development of new products in small and medium businesses of Sistan and Baluchistan province, that the technological factor is the most important and the managerial factor is the least important.
کلیدواژه‌ها [English]
)