The present study was conducted with the aim of investigating the attitude of consumers towards the image of the company and green marketing and its effect on the intention of consumers to purchase green products of Moghan agriculture and industry. Based on this, a sample of consumers of green products and experts of agriculture and industry of Mughan in Ardabil province has been selected and investigated.In the research, we investigated eight specific and defined criteria to investigate the decision to buy green products of Moghan agriculture and industry with the intermediary variable of CRM in Ardabil province. The statistical population is the consumers of the green products of Sanat Moghan and the experts of that company in Ardabil provinceThe sample size was calculated using Cochran's unlimited population formula of 384 people, and the data collection method was field-based, and the instrument used was a questionnaire, and spss software was used for the results of the findings. The results show that (product, price, location, promotion, human power, physical evidence, process) 7p and green product purchase decision and customer relationship (CRM) have a significant impact.
Safavi, S. (2024). On the decision to buy green consumer products of Moghan agriculture and industry with the mediating variable crm. Strategic studies in business, 2(1), 44-67.
MLA
Simin Safavi. "On the decision to buy green consumer products of Moghan agriculture and industry with the mediating variable crm". Strategic studies in business, 2, 1, 2024, 44-67.
HARVARD
Safavi, S. (2024). 'On the decision to buy green consumer products of Moghan agriculture and industry with the mediating variable crm', Strategic studies in business, 2(1), pp. 44-67.
VANCOUVER
Safavi, S. On the decision to buy green consumer products of Moghan agriculture and industry with the mediating variable crm. Strategic studies in business, 2024; 2(1): 44-67.
)