Investigating the impact of the corona disease (Covid-19) on the economic performance of clubs (Case of study: fitness clubs in Tehran province)

Document Type : Original Article

Authors

• Somayeh saebnia ¹
• Aqeela Bastani Asl ²

¹ PhD student, public administration, human resources, Islamic Azad University, Ardabil branch, Iran

² Senior accounting expert, Industrial Management Applied Scientific Training Center, Ardabil, Iran

Abstract

Today, due to the rapid spread of severe acute respiratory syndrome (corona disease), it has led to an epidemic of the disease all over the world. Sports businesses have many advantages; Including added value, innovation, job creation and greater flexibility, it is intended to investigate the effect of corona disease (Covid-19) on business performance in fitness sports clubs in Tehran province. The statistical population includes all the employees of bodybuilding sports clubs in Tehran province. Using Cochran's formula, the sample size was equal to 339 people who were selected based on judgmental non-random sampling method. In order to measure the variables related to business performance, the standard questionnaire of Mamoun-Akrush and Samerul-Mahmoud, (2010) was used, and for the corona disease (Covid-19), a researcher-made questionnaire was used. The validity of the questionnaire was evaluated based on construct, diagnostic and convergent validity and the reliability of the questionnaire with Cronbach's alpha coefficient. The research model was tested based on structural equation method and LISREL 8.8 software. The results showed that the significant relationship of corona disease on customer performance was confirmed with an impact factor of 0.73 and also the significant relationship of corona disease on the economic performance of fitness sports clubs was confirmed with a factor of 0.69 and the significant relationship of financial performance on disease Corona was confirmed with an impact factor of 0.71 and finally, based on the research results, suggestions were made to improve business performance.

Keywords

• Keywords: Corona disease (Covid-19)
• market performance
• financial performance
• sports businesses

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